Effectiveness of Empirical Analysis of E-Business Application: An Approach to Sampling in Educational Research

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Effectiveness of Empirical Analysis of E-Business Application: An Approach to Sampling in Educational Research
Autor Ahrens, A., Olaf Bassus, Zaščerinska, J.
In: Proceedings of the 8th International Conference on Engineering and Business Education 8-9 October 2015
Ausgabe Østfold University College, Fredrikstad, Norway, pp. 104-109
ISBN/ISSN: 978-3-924100-05-2
Erscheinungsjahr 2015
Jahrgang 2015
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Abstract: E-Business application is driven via interdisciplinary education including both business education as well as Information and Communication Technology education. The synergy between e-Business application and education is generated by educational research. Sampling as an element of the educational research has a two-fold role: sample size is inter-connected with statistical analysis of the data and generalisation. Against this background, little attention has been given to an approach to sampling in educational research. The research question is as follows: what approach forms sampling in educational research? The aim of the research is to analyse scientific literature and work out an approach to sampling in educational research underpinning elaboration of a new research question for further studies in educational research. The present research involves a process of analysing the meaning of the key concepts “effectiveness”, “approach”, “sampling” and “principle”. In the empirical study, explorative research was employed. Interpretive research paradigm was used. The empirical study involved six experts from different countries in February 2013 – July 2014. The findings of the research allow drawing the conclusions on the elaborated approach to sampling in educational research. Directions of further research are proposed. Keywords: E-Business application, empirical analysis, effectiveness, educational research, sampling