Information and Knowledge Utilisation Relevant to Bulk Wine Producer Cellars within the Cape Wine Industry (Master-Thesis)

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Information and Knowledge Utilisation Relevant to Bulk Wine Producer Cellars within the Cape Wine Industry (Master-Thesis)
Autor Mohamed Badat
Typ Master
Studiengang Master of Business Systems
Erstbetreuer Uwe Lämmel (Prof. Dr.-Ing.)
Zweitbetreuer Erhard Alde (Prof. Dr. oec.)
Status der Abschlussarbeit verteidigt
Datum der Verteidigung 2015/02/19
Erscheinungsjahr 2015
Link

Abstract

Bulk wine producer cellars within the wine industry receive information through various channels or from various representative organisations within the South African wine industry, namely SAWIS, Vinpro, Winetech and WOSA. However, not much is known with regards to how these bulk wine producer cellars utilise this information and benefit from it. Hence, there is a need to investigate this issue, with a view to understanding what the current state is, and what improvements could be made.

The objectives of this study are as follows:

  • Identify the various sources of information, and knowledge, which are currently shared and distributed, by SAWIS, VinPro, Winetech and WOSA, to bulk wine producer cellars within the wine industry.
  • Measure to what extent the information, and knowledge, disseminated to the bulk wine producer cellars are useful to them.
  • Report on any information and knowledge related issues, and challenges, confronted by bulk wine producer cellars, within the wine industry.
  • Identify any additional information and knowledge requirements with regards to bulk wine producer cellars.
  • Recommend a knowledge management model that would guide bulk wine producer cellars in improving their knowledge management practices, within the wine industry.

In terms of research methodology, this research study is dominated by aspects of the qualitative research philosophy in that data is generated and reflected upon, thereby providing a thorough understanding of the gaps and challenges that currently exist, with regards to the research problem being investigated. For this reason, purposive sampling was used to identify interviewees that would provide the knowledge and insights in order to achieve the objectives of this study. As such, semi-structured interviews were conducted with five Chief Executive Officers of respective organisations, within the bulk wine producer cellar constituency, of the Cape wine industry.

The research findings and analysis, based on the interviews conducted within the bulk wine producer cellar constituency of the wine industry, points to immediate concerns in the areas of knowledge conceptualisation, and to a lesser extent, knowledge codification. The relevant stakeholders, within the South African wine industry, have not identified, and prioritised, all the information and knowledge requirements from the perspective of the relevant bulk wine producer cellar constituency of the wine industry. This includes the acquisition of external knowledge and the development of new knowledge, relevant to international markets, business intelligence and predictive views, bilateral trade agreements, and desired research output. Currently, there is a significant gap between real time information and the actual time when the information is physically shared with bulk wine producer cellars, following the relevant steps of collecting, analysing and coding the relevant information, so that it is made available in the desired format.

Finally, in terms of research output a model has been recommended that would enable bulk wine producer cellars to improve their knowledge management initiatives, within the wine industry.